• An incomplete set of Papillon (1973) UK Front of House Cards [6 of 8]A scene from Papillon (1973) [scanned-in image]

    Papillon (1973) Front of House Cards (x6) [UK]

    £79.95
    • An incomplete set (6 of 8) vintage “Front of House” cinema cards
    • Printed in Great Britain, circa. 1973
    • All six cards feature Steve McQueen, Dustin Hoffman – or both of them
    • Condition: “Used” (see detailed description and study the images carefully – they are of the actual pieces being offered for sale!)
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Front of House cards were originally produced to promote the release of selected movies in cinemas here in the UK. Very similar in appearance to their American counterparts (known as "Lobby Cards" or "Colour Stills"), FoH cards typically measure 10" x 8" and were often pinned inside glass display cabinets either within or outside of the cinema entrance (hence "Front of House"). After many decades of use they swiftly became obsolete with the rise of out-of-town "Multiplex" cinemas and their digital movie marketing methods. Requiring less space and being more affordable to movie posters, these beautiful pieces of memorabilia have continued to rise in popularity with cinephiles and collectors over the years.