Singin’ in the Rain (1952) [Gene Kelly as Don Lockwood]

Intended to be displayed in the foyer of British cinemas , “Front of House” cards were printed marketing materials, typically measuring 10 x 8 inches (5:4 ratio). They were occasionally printed on thinner (or sometimes thicker..) paper/card stock – compared to their American equivalents (known as “Lobby Cards” or “Colour Stills”).

They were issued in sets of eight different images, although on occasion the total number of cards rose to 12, 16 or even more.

Lifespan & Value

After use these precious pieces of ephemera were supposed to be either destroyed, or returned to the distrubution company promoting the film. As a result it is becoming increasingly difficult to find surviving examples of these types of memorabilia – particularly if in “unused” condition with little or no blemishes.

Authenticity & Provenance

Cards offered for sale here are guranteed to be authentic, vintage originals. Any blemishes or damage will be clearly and honestly described – along with photographs (of the actual item(s) for sale, unless clearly stated otherwise. Be sure to check all of the images provided!

An Investment in the Future

Sadly, these collectable cards ceased production many decades ago (having become obsolete with the rise of digital display boards inside and outside of cinemas, along with CD/Rom press kits also replacing printed materials). Since then they have become increasingly popular with collectors and cinema enthusiasts alike – typically being seen as a more affordable and compact option compared to unwieldy movie posters and banners.